B2B Webshop for Wholesalers
A B2B webshop for wholesalers provides professional customers with a structured environment to place orders independently. Instead of relying on phone calls, emails or manual order entry, customers can access the assortment, view their own prices and place orders directly online.
Heart.work Commerce for Web is designed specifically for wholesale ordering behaviour. Customers log in to their own environment, see the assortment that applies to them and place orders based on the same pricing and product data used within the ERP. Orders flow directly into existing processes, allowing logistics and administration to continue without manual re-entry.
For wholesalers, the webshop becomes a reliable ordering channel that supports daily operations rather than changing them. Within the Heart.work platform, the webshop operates alongside the B2B mobile ordering app for wholesalers and the central backend for B2B ecommerce wholesale.
An ordering portal for professional customers
Wholesale customers usually know exactly what they need. Orders are often repeated, specifications matter and speed is important. A B2B webshop therefore functions differently from a consumer webshop. Instead of focusing on inspiration or marketing, it focuses on efficiency and clarity.
Customers can search by article number, specification or keyword and navigate through structured product categories. Large assortments remain manageable through search and filtering for large assortments, allowing users to quickly narrow results based on product attributes and specifications.
When a product is selected, customers immediately see the price and availability that apply to them. Because the webshop uses ERP-driven product and pricing data, the digital ordering environment reflects the commercial agreements already in place between wholesaler and customer.
Managing large assortments online
Wholesale assortments can contain thousands or tens of thousands of products. Variants, technical attributes and differences between brands make navigation complex if the structure is not designed carefully.
Within the webshop, assortments are organised in logical product structures that allow customers to find the right item quickly. Product attributes can be used to filter and narrow results, even when assortments contain many similar products.
For wholesalers dealing with extensive product ranges, this structure is closely related to managing large and complex product assortments, ensuring that the digital environment remains usable even as the assortment grows.
Customer-specific prices and visibility
Wholesale customers often operate under individual agreements. The webshop reflects these agreements automatically. Customers only see the products, prices and information that apply to their account.
Customer-specific net prices originate from the ERP and are applied directly in the webshop. Additional price types, such as gross or consumer prices, can be shown depending on the configuration. This ensures that customers always work with the correct commercial information while placing orders.
These agreements are supported through the platform’s logic for customer-specific visibility, pricing and conditions, allowing wholesalers to manage diverse customer relationships within one environment.
Real-time ordering across web and mobile
The webshop operates as part of the broader Heart.work ordering environment. Customers can also place orders through the B2B mobile ordering app for wholesalers when they are working on site, in a warehouse or in a store.
Users have one account across web and mobile. The shopping cart is linked to the user and synchronised in real time. An order started on a phone can therefore be completed later in the webshop, or the other way around.
Both channels use the same product data, pricing logic and ERP integration, ensuring that the ordering experience remains consistent.
Built on the existing ERP foundation
The ERP system remains the central source of operational data. Products, customers and customer-specific net prices originate from the ERP, and orders placed in the webshop are delivered directly into ERP workflows.
This approach is explained further within ERP integration and order processing for wholesalers, where product data, pricing and orders remain aligned with the operational backbone of the organisation.
Because the webshop builds on the existing ERP environment, organisations can introduce online ordering without restructuring their operational backbone.
A predictable path to digital ordering
Heart.work Commerce for Web provides a complete webshop foundation that is configured to match the wholesaler’s organisation. Instead of building a webshop from scratch, the environment is configured based on the assortment, customer structure and operational setup.
This approach allows wholesalers to introduce a professional ordering portal within a predictable timeframe while keeping management and development under control.
For organisations that also want to support ordering in operational environments, the webshop can be combined with the B2B mobile ordering app for wholesalers. Wholesalers that require full frontend flexibility can also connect custom frontends through headless B2B ecommerce for wholesalers.
Together, these options provide a scalable path towards professional digital ordering for wholesale organisations.
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