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Solutions for a B2B ordering platform for wholesalers

Heart.work Commerce is a B2B ordering platform designed specifically for wholesalers. It enables organisations to provide customers with a professional digital ordering environment while keeping the ERP system and existing operational processes as the foundation.


The platform combines a B2B webshop, a mobile ordering app and a central backend environment into one coherent structure. Customers can place orders independently, while pricing agreements, product structures and order processing remain aligned with the ERP. Digital ordering becomes a natural extension of daily operations rather than a separate system or process.


Wholesalers can introduce professional online ordering without rebuilding their organisation, replacing existing systems or starting long development projects.

Solutions By Product

Solutiuons By Challange

Digital ordering designed for wholesale practice

Digital ordering designed for wholesale practice

Digital ordering designed for wholesale practice

Wholesale ordering behaviour differs significantly from consumer ecommerce. Orders are often repeated, product assortments are large and technically detailed, and customers operate under individual commercial agreements. Reliability and speed are more important than marketing features or visual merchandising.


Heart.work is designed around these operational realities. Customers log in to their own environment, see the products and prices that apply to them and place orders directly through structured product navigation, search or scanning. Orders flow automatically into the ERP where logistics and administration continue through existing workflows.


The platform supports environments where orders are placed frequently throughout the day and accuracy is essential for efficient processing.

Wholesale ordering behaviour differs significantly from consumer ecommerce. Orders are often repeated, product assortments are large and technically detailed, and customers operate under individual commercial agreements. Reliability and speed are more important than marketing features or visual merchandising.


Heart.work is designed around these operational realities. Customers log in to their own environment, see the products and prices that apply to them and place orders directly through structured product navigation, search or scanning. Orders flow automatically into the ERP where logistics and administration continue through existing workflows.


The platform supports environments where orders are placed frequently throughout the day and accuracy is essential for efficient processing.

A professional webshop and mobile ordering app

A professional webshop and mobile ordering app

Heart.work provides two ordering channels that operate on the same data and logic.


The B2B webshop offers a structured ordering portal where customers can browse large assortments, search for specific items and place orders independently. The mobile ordering app supports situations where customers order while working, for example by scanning barcodes, searching quickly or navigating categories on a phone.


Both channels operate within the same environment. Users have one login, their shopping cart is synchronised in real time and pricing and availability remain consistent across web and mobile.


For organisations exploring these channels in more detail:

Heart.work provides two ordering channels that operate on the same data and logic.


The B2B webshop offers a structured ordering portal where customers can browse large assortments, search for specific items and place orders independently. The mobile ordering app supports situations where customers order while working, for example by scanning barcodes, searching quickly or navigating categories on a phone.


Both channels operate within the same environment. Users have one login, their shopping cart is synchronised in real time and pricing and availability remain consistent across web and mobile.


For organisations exploring these channels in more detail:

B2B webshop for wholesalers

A complete B2B webshop that functions as a professional ordering portal for existing customers. Fast to implement and fully aligned with ERP logic.

B2B mobile ordering app for wholesalers

A mobile ordering app designed for scanning, searching and placing orders throughout the day. Built for tradespeople, store employees and warehouse teams.

Build on the ERP foundation

Build on the ERP foundation

Build on the ERP foundation

For wholesalers, the ERP system already contains the operational core of the organisation: products, customers, prices and commercial agreements. Heart.work builds directly on that foundation.


Product information, pricing logic and stock data originate from the ERP. When a customer places an order, the order is delivered directly into the ERP workflow where it is processed by logistics and administration. The digital ordering environment therefore follows the same structure as the organisation itself.


This approach ensures that digital commerce remains aligned with existing processes and does not introduce parallel data models or manual reconciliation.

For wholesalers, the ERP system already contains the operational core of the organisation: products, customers, prices and commercial agreements. Heart.work builds directly on that foundation.


Product information, pricing logic and stock data originate from the ERP. When a customer places an order, the order is delivered directly into the ERP workflow where it is processed by logistics and administration. The digital ordering environment therefore follows the same structure as the organisation itself.


This approach ensures that digital commerce remains aligned with existing processes and does not introduce parallel data models or manual reconciliation.

Control through a central commerce backend

Control through a central commerce backend

Control through a central commerce backend

Behind the webshop and mobile app, Heart.work provides a central backend environment where the wholesaler manages the digital ordering environment.


Within this backend, administrators can structure assortments, manage product attributes, configure visibility rules, manage users and gain insight into digital ordering activity. Product information can be enriched where needed for digital presentation while the ERP remains the primary source of operational data.


This control layer ensures that digital ordering remains manageable as assortments grow, customers expand and the organisation evolves.


More about the backend environment can be found on the backend for B2B ecommerce wholesale page.

Behind the webshop and mobile app, Heart.work provides a central backend environment where the wholesaler manages the digital ordering environment.


Within this backend, administrators can structure assortments, manage product attributes, configure visibility rules, manage users and gain insight into digital ordering activity. Product information can be enriched where needed for digital presentation while the ERP remains the primary source of operational data.


This control layer ensures that digital ordering remains manageable as assortments grow, customers expand and the organisation evolves.


More about the backend environment can be found on the backend for B2B ecommerce wholesale page.

The Control Room

Flexible architecture for different digital strategies

Flexible architecture for different digital strategies

Flexible architecture for different digital strategies

Some wholesalers want a complete out-of-the-box webshop and ordering environment. Others prefer to build their own frontend or integrate ordering directly into an existing website or digital platform.


Heart.work supports both approaches. Organisations can use the standard webshop and mobile ordering app, or they can connect their own frontend through the platform’s API architecture. In that case, Heart.work continues to provide the commerce logic, product data structure and ERP integration while the frontend is developed separately.


Learn more about this architecture on the headless B2B ecommerce for wholesalers page.

Some wholesalers want a complete out-of-the-box webshop and ordering environment. Others prefer to build their own frontend or integrate ordering directly into an existing website or digital platform.


Heart.work supports both approaches. Organisations can use the standard webshop and mobile ordering app, or they can connect their own frontend through the platform’s API architecture. In that case, Heart.work continues to provide the commerce logic, product data structure and ERP integration while the frontend is developed separately.


Learn more about this architecture on the headless B2B ecommerce for wholesalers page.

Headless Commerce

Solving common wholesale digitalisation challenges

Solving common wholesale digitalisation challenges

Digital ordering is often introduced to address practical operational challenges. Wholesalers frequently encounter situations such as:

No possibility for independently orders

Customers who want to place orders independently at any time

No possibility for independently orders

Customers who want to place orders independently at any time

No structure

Large and complex assortments that are difficult to navigate online

No structure

Large and complex assortments that are difficult to navigate online

No possibilty for customer types

Multiple customer types with different agreements and pricing structures

No possibilty for customer types

Multiple customer types with different agreements and pricing structures

No overview

High order volumes that require reliable and automated order entry

No overview

High order volumes that require reliable and automated order entry

Long IT Projects

Organisations that want to digitalise without long-running IT projects

Long IT Projects

Organisations that want to digitalise without long-running IT projects

See our solutions

Solutions for wholesale digitalisation challenges

Heart.work addresses these challenges through a structured platform approach that builds on existing processes and systems.

Explore how the platform supports these situations:

Enable B2B customers to place orders online

Let customers order online independently with B2B commerce linked to your ERP. Fewer errors, faster order processing, and more control over processes.

Managing large ande complex product assortments

Manage a large and diverse product range. Manage product data centrally via ERP and present your product range consistently in your webshop and ordering environment.

Serving multiple customer types with a single platform

Serve different customer types with a single B2B platform. Customized pricing and product range, with ERP and agreements as the foundation.

Automated order entry for B2B customers

Process digital orders quickly and accurately. Orders are sent directly to ERP, logistics, and administration without manual corrections.

Digitalisation without long-running IT projects

Digitize step by step without adding extra pressure on the organization. ERP remains the leading edge, and processes remain recognizable and manageable.

A stable foundation for digital wholesale growth

A stable foundation for digital wholesale growth

A stable foundation for digital wholesale growth

Heart.work Commerce provides wholesalers with a professional digital ordering environment without turning ecommerce into a complex internal IT project. The platform combines ordering channels, ERP integration and central management into a single, coherent structure.


Customers gain a reliable way to place orders independently. Employees spend less time on manual order entry and more time on advice and service. The organisation gains a digital foundation that can grow with the business while remaining predictable and manageable.


The result is a B2B ordering platform that simplifies business complexity and supports the daily reality of wholesale operations.

Heart.work Commerce provides wholesalers with a professional digital ordering environment without turning ecommerce into a complex internal IT project. The platform combines ordering channels, ERP integration and central management into a single, coherent structure.


Customers gain a reliable way to place orders independently. Employees spend less time on manual order entry and more time on advice and service. The organisation gains a digital foundation that can grow with the business while remaining predictable and manageable.


The result is a B2B ordering platform that simplifies business complexity and supports the daily reality of wholesale operations.

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Professionals

Who wants a professional B2B webshop or ordering portal

Who wants a professional B2B webshop or ordering portal

ERP aligned

Who need ERP aligned pricing and availability

Who need ERP aligned pricing and availability

Diverse assortments

Who wants to manage large and brand diverse assortments

Who wants to manage large and brand diverse assortments

Process high order volumnes

Who wants to process high daily order volumes

Who wants to process high daily order volumes

Stability & Predictability

Who wants value stability and long term predictability

Who wants value stability and long term predictability

Ready to explore the possibilities?

Ready to explore the possibilities?

Discover how Heart.work fits your business -schedule a demo today.

Discover how Heart.work fits your business -schedule a demo today.

Book a Demo

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Heart.work

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Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Heart.work

Platform

Products & Solutions

Demo

Company

About

Contact us

Solutions

Commerce

Manufacturing

Self Service

Legal

Privacy Policy

Cookie Policy

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Heart.work

Platform

Products & Solutions

Demo

Company

About

Contact us

Legal

Privacy Policy

Cookie Policy

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Heart.work

Platform

Products & Solutions

Demo

Company

About

Contact us

Solutions

Commerce

Manufacturing

Self Service

Legal

Privacy Policy

Cookie Policy