Heart.work Commerce for Web

Heart.work Commerce for Web is the B2B webshop within the Heart.work platform. It provides wholesalers with a professional online ordering environment where customers can search, select and order products independently.


The webshop is designed specifically for wholesale environments where assortments are large, pricing is customer-specific and orders are placed frequently. Instead of functioning as a separate ecommerce channel, the webshop connects directly to the operational foundation of the business.


Products, customers and prices originate from the ERP, while orders placed through the webshop are delivered back into the ERP workflow without manual entry.

A professional ordering environment for wholesale customers

Commerce for Web provides a structured environment where professional customers can place orders quickly and reliably. Customers log in to their own account and see the assortment, prices and product information that apply to them.


The webshop is designed around repeat ordering and operational efficiency. Customers can search for products, navigate through categories, compare variants and add products to their cart in a predictable and familiar way.


For customers who prefer to order from a mobile device, the same environment is also available through the B2B mobile ordering app for wholesalers.

Out-of-the-box B2B e-commerce for wholesale

Out-of-the-box B2B e-commerce for wholesale

Built for large wholesale assortments

Built for large wholesale assortments

Wholesale assortments often contain thousands of products across multiple brands and product structures. Commerce for Web is designed to present these assortments clearly and consistently.


Products can be organised into logical category structures and enriched with attributes that support navigation and comparison. Customers can quickly locate the right product using search and filtering for large assortments, even when the product range is technically detailed.


This approach allows wholesalers to present complex assortments online without restructuring the underlying ERP product data.

Wholesale assortments often contain thousands of products across multiple brands and product structures. Commerce for Web is designed to present these assortments clearly and consistently.


Products can be organised into logical category structures and enriched with attributes that support navigation and comparison. Customers can quickly locate the right product using search and filtering for large assortments, even when the product range is technically detailed.


This approach allows wholesalers to present complex assortments online without restructuring the underlying ERP product data.

Customer-specific pricing and visibility

Customer-specific pricing and visibility

Wholesale commerce frequently involves customer-specific agreements. Prices, product availability or product visibility may differ between customers.


Commerce for Web applies these agreements automatically. Customers only see the products and prices that apply to their account, based on the commercial conditions defined in the ERP and configured within the platform.


This capability is described in more detail in customer-specific visibility, pricing and conditions, which explains how different agreements are managed within a single platform.

Wholesale commerce frequently involves customer-specific agreements. Prices, product availability or product visibility may differ between customers.


Commerce for Web applies these agreements automatically. Customers only see the products and prices that apply to their account, based on the commercial conditions defined in the ERP and configured within the platform.


This capability is described in more detail in customer-specific visibility, pricing and conditions, which explains how different agreements are managed within a single platform.

Seamless connection with ERP processes

Seamless connection with ERP processes

The webshop does not operate as a separate system. Instead, it forms part of the broader commerce platform connected to the ERP.


Product data, customer information and pricing originate from the ERP, while orders placed through the webshop are delivered back into ERP workflows. This integration ensures that digital orders remain consistent with existing operational processes.


The technical and operational foundation of this connection is explained further in ERP integration and order processing for wholesalers.

The webshop does not operate as a separate system. Instead, it forms part of the broader commerce platform connected to the ERP.


Product data, customer information and pricing originate from the ERP, while orders placed through the webshop are delivered back into ERP workflows. This integration ensures that digital orders remain consistent with existing operational processes.


The technical and operational foundation of this connection is explained further in ERP integration and order processing for wholesalers.

Part of the Heart.work commerce platform

Part of the Heart.work commerce platform

Commerce for Web is one of the ordering channels within the Heart.work Commerce platform. Alongside the webshop, wholesalers can offer a mobile ordering experience through the B2B mobile ordering app for wholesalers, while managing the environment centrally through the backend for B2B ecommerce wholesale.


For organisations that want full flexibility in how their ordering environment is presented, the same commerce capabilities can also be accessed through headless B2B ecommerce for wholesalers.


Together, these components form a flexible commerce platform that supports a wide range of wholesale ordering scenarios.

Commerce for Web is one of the ordering channels within the Heart.work Commerce platform. Alongside the webshop, wholesalers can offer a mobile ordering experience through the B2B mobile ordering app for wholesalers, while managing the environment centrally through the backend for B2B ecommerce wholesale.


For organisations that want full flexibility in how their ordering environment is presented, the same commerce capabilities can also be accessed through headless B2B ecommerce for wholesalers.


Together, these components form a flexible commerce platform that supports a wide range of wholesale ordering scenarios.

Ready when you are

Ready when you are

Let us show you the platform — you’re closer to launching than you think.

Let us show you the platform — you’re closer to launching than you think.

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl