The Story about Heart.work

How a single idea grew into a platform that helps businesses move faster - by simplifying what holds them back.

We don't replace your systems. We unlock their value.

Heart.work was built for businesses that want to innovate — without rebuilding everything
from the ground up.

Real solutions

for real complexity.

Designed with the reality of SMEs in mind, Heart.work helps you move faster by simplifying
what others overcomplicate.

Why we exist

Many businesses want to digitalize and modernize, but for Small and medium-sized enterprises (SMEs), that’s easier said than done. Outdated ERP systems, limited integrations, and increasing complexity make it hard to keep up. Heart.work exists to break that pattern — by unlocking the data you already own and making it work for you.


For example many wholesalers want to professionalise their digital sales. In practice, that often means adding layers to an existing webshop, working around ERP limitations or starting complex custom projects that are difficult to maintain.

We saw that pattern repeatedly. Strong wholesale businesses with solid ERP foundations, but without a commerce environment that truly fits their operational reality.


Instead of building “just another webshop”, we focused on something more fundamental: a full B2B commerce platform that connects directly to the ERP and supports daily wholesale processes without forcing a rebuild of the organisation.

Our Mission

Our Mission

What do we do

We simplify business complexity by delivering practical, powerful tools that help businesses modernize without disruption.

Why do we exist

We exist to bridge the gap between ambition and reality — turning complicated operations into clear, actionable systems that support everyday business and long-term growth.

Our Vision

Our Vision

Where we're going

Where we're going

We’re building a platform that evolves with the world around it —scalable, connected, intelligent. One that grows with our customers and anticipates what comes next.

We’re building a platform that evolves with the world around it —scalable, connected, intelligent. One that grows with our customers and anticipates what comes next.

From development to a battle tested platform

Development started in 2019 with a clear goal: create a commerce platform that wholesalers can use without long IT projects, heavy customisation or organisational disruption.


Today, a team of professionals works daily on the continued development of Heart.work Commerce. The platform is battle tested in real wholesale environments, supporting high order volumes and large assortments with customer specific pricing, structured product data and direct ERP integration.


Commerce is delivered as a managed service. Maintenance, updates, security and ongoing improvements are structurally included. This keeps the platform stable and predictable, while allowing it to evolve with the organisation.

What drive us

We believe wholesale commerce should be professional, reliable and manageable. Not experimental. Not dependent on plugins or endless agency projects.


Our role is simple: provide a complete commerce platform that works, connects to your ERP and allows you to go live quickly without rebuilding your business.


That is what Heart.work stands for.

Our Team

At heart.work, we believe that real impact is created when talent, passion, and collaboration come together. Our team consists of driven professionals who work with heart and soul every day to realize our mission. From creative thinkers to strategic doers: together, we ensure that our clients and partners can get the best out of themselves.


Meet the people behind heart.work and discover who we are – driven, committed, and always ready to make a difference.

Juliën Hanssens

Founder

Mirella Hanssens

Finance

Ruben Hamelink

Full Stack Web Developer

Rachelle de Zwart

Frontend Developer

Bryan den Hollander

Technical Lead

Jeroen Sturm

Full Stack Web Developer

Sverre Boer

Frontend Developer

You?

Join our team

Dirk de Korne

Sales Director

Niels Gertzen

Frontend Developer

Bowen Geense

Full Stack Web Developer

Juliën Hanssens

Founder

Dirk de Korne

Sales Director

Jeroen Sturm

Full Stack Web Developer

Ruben Hamelink

Full Stack Web Developer

Bowen Geense

Full Stack Web Developer

You?

Join our team

Bryan den Hollander

Technical Lead

Mirella Hanssens

Finance

Niels Gertzen

Frontend Developer

Sverre Boer

Frontend Developer

Rachelle de Zwart

Frontend Developer

Juliën Hanssens

Founder

Bryan den Hollander

Technical Lead

Dirk de Korne

Sales Director

Mirella Hanssens

Finance

Jeroen Sturm

Full Stack Web Developer

Niels Gertzen

Frontend Developer

Ruben Hamelink

Full Stack Web Developer

Sverre Boer

Frontend Developer

Bowen Geense

Full Stack Web Developer

Rachelle de Zwart

Frontend Developer

You?

Join our team

Curious how our story fits into yours?

Curious how our story fits into yours?

Let's talk about where you are - and where you want to go.

Let's talk about where you are - and where you want to go.

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl