The Story about Heart.work

How a single idea grew into a platform that helps businesses move faster - by simplifying what holds them back.

We don't replace your systems. We unlock their value.

Heart.work was built for businesses that want to innovate — without rebuilding everything
from the ground up.

Real solutions

for real complexity.

Designed with the reality of SMEs in mind, Heart.work helps you move faster by simplifying
what others overcomplicate.

Why we exist

Many businesses want to digitalize and modernize, but for Small and medium-sized enterprises (SMEs), that’s easier said than done. Outdated ERP systems, limited integrations, and increasing complexity make it hard to keep up. Heart.work exists to break that pattern — by unlocking the data you already own and making it work for you.



Where it all started

Over the years, we saw a pattern in SMEs: steady growth built on a familiar ERP system, which once fit perfectly, but slowly became a bottleneck. Businesses evolved, but their systems didn’t. Processes were shaped around limitations, and innovation became costly and difficult to maintain.


At the same time, we noticed that while enterprise companies could afford full digital strategies, SMEs were falling behind. Technology was moving faster than they could reasonably adopt. Migrating to a newer ERP version every few years simply wasn’t realistic — and starting from scratch didn’t solve enough of the problem to justify the investment.



From idea to platform

At one point, we considered building a new ERP from the ground up. But that would’ve made us just another complex system that tried to do everything. Instead, we focused on what really mattered: helping businesses unlock and use their ERP data — without replacing the system they depend on.


That’s how the idea for a business data platform was born: a layer that connects with your ERP, lets you choose which data to use, enriches it, and makes it available for other tools and use cases. Whether that’s e-commerce, production management, or customer self-service.


We quickly saw recurring challenges across industries — especially in wholesale and manufacturing — so we built specific solutions like Commerce for product-heavy businesses that needed customer-specific catalogs, pricing, and fast ordering, all without reinventing the wheel. We make things generic where we can, and leave room for customization where it matters.



What we do today

Heart.work started in 2019 with four people and a clear ambition. Since 2022, it’s an independent company with a passionate team of over ten developers, working daily to improve the platform. Our architecture is now battle-tested and supports hundreds of daily orders and hundreds of thousands of products.


We focus on real industry challenges — like wholesalers who need to turn 15,000 ERP records into a usable webshop with rich filtering, smart variant handling, and customer-specific logic. Instead of reinventing the solution each time, we offer customers a starting point based on what already works.



Where we’re headed

We’re growing — both in team size and customer base — and preparing to move into a new office by the end of 2025. In the years ahead, we’ll expand across new verticals and continue to evolve our solutions based on real needs in the field.


We’ll keep focusing on flexibility, integration, and smart tooling that helps SMEs stay competitive without sacrificing simplicity.



Heart.work, what's in a name?

Because we build at the heart of your business. Because it’s made with care, by people who are genuinely curious and driven to solve complex problems. And because it’s not just software — it’s a platform to work with.

Why we exist

Many businesses want to digitalize and modernize, but for Small and medium-sized enterprises (SMEs), that’s easier said than done. Outdated ERP systems, limited integrations, and increasing complexity make it hard to keep up. Heart.work exists to break that pattern — by unlocking the data you already own and making it work for you.



Where it all started

Over the years, we saw a pattern in SMEs: steady growth built on a familiar ERP system, which once fit perfectly, but slowly became a bottleneck. Businesses evolved, but their systems didn’t. Processes were shaped around limitations, and innovation became costly and difficult to maintain.


At the same time, we noticed that while enterprise companies could afford full digital strategies, SMEs were falling behind. Technology was moving faster than they could reasonably adopt. Migrating to a newer ERP version every few years simply wasn’t realistic — and starting from scratch didn’t solve enough of the problem to justify the investment.



From idea to platform

At one point, we considered building a new ERP from the ground up. But that would’ve made us just another complex system that tried to do everything. Instead, we focused on what really mattered: helping businesses unlock and use their ERP data — without replacing the system they depend on.


That’s how the idea for a business data platform was born: a layer that connects with your ERP, lets you choose which data to use, enriches it, and makes it available for other tools and use cases. Whether that’s e-commerce, production management, or customer self-service.


We quickly saw recurring challenges across industries — especially in wholesale and manufacturing — so we built specific solutions like Commerce for product-heavy businesses that needed customer-specific catalogs, pricing, and fast ordering, all without reinventing the wheel. We make things generic where we can, and leave room for customization where it matters.



What we do today

Heart.work started in 2019 with four people and a clear ambition. Since 2022, it’s an independent company with a passionate team of over ten developers, working daily to improve the platform. Our architecture is now battle-tested and supports hundreds of daily orders and hundreds of thousands of products.


We focus on real industry challenges — like wholesalers who need to turn 15,000 ERP records into a usable webshop with rich filtering, smart variant handling, and customer-specific logic. Instead of reinventing the solution each time, we offer customers a starting point based on what already works.



Where we’re headed

We’re growing — both in team size and customer base — and preparing to move into a new office by the end of 2025. In the years ahead, we’ll expand across new verticals and continue to evolve our solutions based on real needs in the field.


We’ll keep focusing on flexibility, integration, and smart tooling that helps SMEs stay competitive without sacrificing simplicity.



Heart.work, what's in a name?

Because we build at the heart of your business. Because it’s made with care, by people who are genuinely curious and driven to solve complex problems. And because it’s not just software — it’s a platform to work with.

Why we exist

Many businesses want to digitalize and modernize, but for Small and medium-sized enterprises (SMEs), that’s easier said than done. Outdated ERP systems, limited integrations, and increasing complexity make it hard to keep up. Heart.work exists to break that pattern — by unlocking the data you already own and making it work for you.



Where it all started

Over the years, we saw a pattern in SMEs: steady growth built on a familiar ERP system, which once fit perfectly, but slowly became a bottleneck. Businesses evolved, but their systems didn’t. Processes were shaped around limitations, and innovation became costly and difficult to maintain.


At the same time, we noticed that while enterprise companies could afford full digital strategies, SMEs were falling behind. Technology was moving faster than they could reasonably adopt. Migrating to a newer ERP version every few years simply wasn’t realistic — and starting from scratch didn’t solve enough of the problem to justify the investment.



From idea to platform

At one point, we considered building a new ERP from the ground up. But that would’ve made us just another complex system that tried to do everything. Instead, we focused on what really mattered: helping businesses unlock and use their ERP data — without replacing the system they depend on.


That’s how the idea for a business data platform was born: a layer that connects with your ERP, lets you choose which data to use, enriches it, and makes it available for other tools and use cases. Whether that’s e-commerce, production management, or customer self-service.


We quickly saw recurring challenges across industries — especially in wholesale and manufacturing — so we built specific solutions like Commerce for product-heavy businesses that needed customer-specific catalogs, pricing, and fast ordering, all without reinventing the wheel. We make things generic where we can, and leave room for customization where it matters.



What we do today

Heart.work started in 2019 with four people and a clear ambition. Since 2022, it’s an independent company with a passionate team of over ten developers, working daily to improve the platform. Our architecture is now battle-tested and supports hundreds of daily orders and hundreds of thousands of products.


We focus on real industry challenges — like wholesalers who need to turn 15,000 ERP records into a usable webshop with rich filtering, smart variant handling, and customer-specific logic. Instead of reinventing the solution each time, we offer customers a starting point based on what already works.



Where we’re headed

We’re growing — both in team size and customer base — and preparing to move into a new office by the end of 2025. In the years ahead, we’ll expand across new verticals and continue to evolve our solutions based on real needs in the field.


We’ll keep focusing on flexibility, integration, and smart tooling that helps SMEs stay competitive without sacrificing simplicity.



Heart.work, what's in a name?

Because we build at the heart of your business. Because it’s made with care, by people who are genuinely curious and driven to solve complex problems. And because it’s not just software — it’s a platform to work with.

Why we exist

Many businesses want to digitalize and modernize, but for Small and medium-sized enterprises (SMEs), that’s easier said than done. Outdated ERP systems, limited integrations, and increasing complexity make it hard to keep up. Heart.work exists to break that pattern — by unlocking the data you already own and making it work for you.



Where it all started

Over the years, we saw a pattern in SMEs: steady growth built on a familiar ERP system, which once fit perfectly, but slowly became a bottleneck. Businesses evolved, but their systems didn’t. Processes were shaped around limitations, and innovation became costly and difficult to maintain.


At the same time, we noticed that while enterprise companies could afford full digital strategies, SMEs were falling behind. Technology was moving faster than they could reasonably adopt. Migrating to a newer ERP version every few years simply wasn’t realistic — and starting from scratch didn’t solve enough of the problem to justify the investment.



From idea to platform

At one point, we considered building a new ERP from the ground up. But that would’ve made us just another complex system that tried to do everything. Instead, we focused on what really mattered: helping businesses unlock and use their ERP data — without replacing the system they depend on.


That’s how the idea for a business data platform was born: a layer that connects with your ERP, lets you choose which data to use, enriches it, and makes it available for other tools and use cases. Whether that’s e-commerce, production management, or customer self-service.


We quickly saw recurring challenges across industries — especially in wholesale and manufacturing — so we built specific solutions like Commerce for product-heavy businesses that needed customer-specific catalogs, pricing, and fast ordering, all without reinventing the wheel. We make things generic where we can, and leave room for customization where it matters.



What we do today

Heart.work started in 2019 with four people and a clear ambition. Since 2022, it’s an independent company with a passionate team of over ten developers, working daily to improve the platform. Our architecture is now battle-tested and supports hundreds of daily orders and hundreds of thousands of products.


We focus on real industry challenges — like wholesalers who need to turn 15,000 ERP records into a usable webshop with rich filtering, smart variant handling, and customer-specific logic. Instead of reinventing the solution each time, we offer customers a starting point based on what already works.



Where we’re headed

We’re growing — both in team size and customer base — and preparing to move into a new office by the end of 2025. In the years ahead, we’ll expand across new verticals and continue to evolve our solutions based on real needs in the field.


We’ll keep focusing on flexibility, integration, and smart tooling that helps SMEs stay competitive without sacrificing simplicity.



Heart.work, what's in a name?

Because we build at the heart of your business. Because it’s made with care, by people who are genuinely curious and driven to solve complex problems. And because it’s not just software — it’s a platform to work with.

Core principles

Today’s business landscape is fast-moving and full of complexity. Heart.work brings structure, clarity, and focus — turning scattered systems into one clear view. Our platform helps you stay in control, act with confidence, and uncover insights that move your business forward. Built to simplify what others complicate.

01.

Control Through Clarity

Clear dashboards and live status feeds keep you fully

informed.

02.

Find and Act faster

03.

See what others miss

04.

Trust in the process

Core principles

Today’s business landscape is fast-moving and full of complexity. Heart.work brings structure, clarity, and focus — turning scattered systems into one clear view. Our platform helps you stay in control, act with confidence, and uncover insights that move your business forward. Built to simplify what others complicate.

01.

Control Through Clarity

Clear dashboards and live status feeds keep you fully informed.

02.

Find and Act faster

03.

See what others miss

04.

Trust in the process

Core principles

Today’s business landscape is fast-moving and full of complexity. Heart.work brings structure, clarity, and focus — turning scattered systems into one clear view. Our platform helps you stay in control, act with confidence, and uncover insights that move your business forward. Built to simplify what others complicate.

01.

Control Through Clarity

Clear dashboards and live status feeds keep you fully informed.

02.

Find and Act faster

03.

See what others miss

04.

Trust in the process

Core principles

Today’s business landscape is fast-moving and full of complexity. Heart.work brings structure, clarity, and focus — turning scattered systems into one clear view. Our platform helps you stay in control, act with confidence, and uncover insights that move your business forward. Built to simplify what others complicate.

01.

Control Through Clarity

Clear dashboards and live status feeds keep you fully

informed.

02.

Find and Act faster

03.

See what others miss

04.

Trust in the process

Business

Business

Business

Business

No two businesses are the same, but many face the same challenges. Whether you run a production line, manage complex assortments, or serve diverse customer groups — Heart.work gives you the tools to adapt, grow, and stay ahead.

No two businesses are the same, but many face the same challenges. Whether you run a production line, manage complex assortments, or serve diverse customer groups — Heart.work gives you the tools to adapt, grow, and stay ahead.

No two businesses are the same, but many face the same challenges. Whether you run a production line, manage complex assortments, or serve diverse customer groups — Heart.work gives you the tools to adapt, grow, and stay ahead.

No two businesses are the same, but many face the same challenges. Whether you run a production line, manage complex assortments, or serve diverse customer groups — Heart.work gives you the tools to adapt, grow, and stay ahead.

Complexity

Complexity

Complexity

Complexity

Disconnected systems, custom workarounds, and legacy ERP structures often slow progress. We turn complexity into clarity through connected data, flexible logic, and real-time visibility across your operations.

Disconnected systems, custom workarounds, and legacy ERP structures often slow progress. We turn complexity into clarity through connected data, flexible logic, and real-time visibility across your operations.

Disconnected systems, custom workarounds, and legacy ERP structures often slow progress. We turn complexity into clarity through connected data, flexible logic, and real-time visibility across your operations.

Disconnected systems, custom workarounds, and legacy ERP structures often slow progress. We turn complexity into clarity through connected data, flexible logic, and real-time visibility across your operations.

Simplified

Simplified

Simplified

Simplified

Our modular platform combines proven solutions with room to tailor, so you only build what you need. Less effort, less noise, more momentum —everything working together, simply.

Our modular platform combines proven solutions with room to tailor, so you only build what you need. Less effort, less noise, more momentum —everything working together, simply.

Our modular platform combines proven solutions with room to tailor, so you only build what you need. Less effort, less noise, more momentum —everything working together, simply.

Our modular platform combines proven solutions with room to tailor, so you only build what you need. Less effort, less noise, more momentum —everything working together, simply.

Our Mission

Our Mission

Our Mission

What do we do

We simplify business complexity by delivering practical, powerful tools that help businesses modernize without disruption.

What do we do

We simplify business complexity by delivering practical, powerful tools that help businesses modernize without disruption.

What do we do

We simplify business complexity by delivering practical, powerful tools that help businesses modernize without disruption.

What do we do

We simplify business complexity by delivering practical, powerful tools that help businesses modernize without disruption.

Why do we exist

We exist to bridge the gap between ambition and reality — turning complicated operations into clear, actionable systems that support everyday business and long-term growth.

Why do we exist

We exist to bridge the gap between ambition and reality — turning complicated operations into clear, actionable systems that support everyday business and long-term growth.

Why do we exist

We exist to bridge the gap between ambition and reality — turning complicated operations into clear, actionable systems that support everyday business and long-term growth.

Why do we exist

We exist to bridge the gap between ambition and reality — turning complicated operations into clear, actionable systems that support everyday business and long-term growth.

Our Vision

Our Vision

Our Vision

Where we're going

Where we're going

Where we're going

We’re building a platform that evolves with the world around it —scalable, connected, intelligent. One that grows with our customers and anticipates what comes next.

We’re building a platform that evolves with the world around it —scalable, connected, intelligent. One that grows with our customers and anticipates what comes next.

We’re building a platform that evolves with the world around it —scalable, connected, intelligent. One that grows with our customers and anticipates what comes next.

Curious how our story fits into yours?

Curious how our story fits into yours?

Curious how our story fits into yours?

Let's talk about where you are - and where you want to go.

Let's talk about where you are - and where you want to go.

Let's talk about where you are - and where you want to go.

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl