Enable B2B customers to place orders online
Many wholesalers still receive a large part of their orders through phone calls, emails or counter sales. While this works, it also creates pressure on inside sales teams and introduces the risk of interpretation errors or incomplete orders. At the same time, many professional customers prefer to place orders independently when it suits them.
Heart.work enables wholesalers to allow B2B customers to place orders online in a structured and reliable way. Customers gain the ability to order independently, while the organisation maintains full control over pricing, assortment visibility and order processing.
Digital ordering becomes a natural extension of existing business processes rather than a separate digital channel.
Independent ordering for professional customers
In many wholesale environments, customers already know what they need to order. They reorder frequently used products, add items during ongoing projects or replenish stock throughout the day.
By enabling online ordering, these customers can place orders whenever it is convenient for them. They can search for products, check prices and availability and submit orders directly through the platform.
This capability is delivered through the B2B webshop for wholesalers and the B2B mobile ordering app for wholesalers, allowing customers to order from both desktop and mobile environments depending on their situation.
Orders flow directly into ERP processes
Allowing customers to order online only works when the order flow remains reliable and aligned with existing processes. Within the platform, orders placed by customers are delivered directly into the ERP system.
Products, customers, prices and commercial agreements remain defined in the ERP. The ordering platform simply makes this information accessible to customers and ensures that submitted orders enter the organisation in a complete and structured format.
This connection between the ordering channels and the ERP is explained further in ERP integration and order processing for wholesalers.
Reducing manual order handling
When customers order independently, a large part of the manual work around order entry disappears. Inside sales teams no longer need to interpret emails, re-enter order lines or correct incomplete information.
Orders arrive digitally and already contain the correct product numbers, quantities and customer information. This improves accuracy and reduces the operational workload on internal teams.
As a result, employees can focus more on customer support, advice and complex requests rather than administrative order handling.
Supporting customers in their daily work
Online ordering does not replace personal contact with customers. Instead, it supports the moments when customers simply need to place an order quickly and continue with their work.
For tradespeople, buyers or operational teams, the ability to order independently saves time and removes unnecessary friction. They can check availability, verify prices and submit orders immediately.
For wholesalers that process many small and frequent orders, this approach also improves operational flow. The benefits of this structured order flow are described further in automated order entry for B2B customers.
A controlled step towards digital ordering
Introducing online ordering does not require a complete redesign of the organisation. The platform builds on existing ERP structures and operational workflows, allowing digital ordering to be introduced gradually.
Customers who prefer to order digitally can do so, while traditional ordering channels can continue where needed. Over time, more orders move into the digital environment as customers become familiar with the platform.
This approach allows wholesalers to support digital ordering without disrupting daily operations.
A natural extension of the wholesale relationship
Enabling customers to place orders online strengthens the collaboration between wholesaler and customer. Customers gain speed and independence, while wholesalers maintain control over their commercial agreements and operational processes.
Combined with the B2B webshop for wholesalers, the B2B mobile ordering app for wholesalers and the ERP-driven commerce foundation, digital ordering becomes a reliable and scalable part of the wholesale business.
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