One ordering platform for a complex international operation
To users, Borestore.eu feels like a straightforward international ordering platform. Behind the scenes, however, it coordinates complex dealer, inventory and pricing logic across multiple countries, languages and business systems.
Within this architecture, Heart.work acts as the central commerce layer connecting Vermeer systems, dealers and end customers.
The challenge was not simply ecommerce. The real challenge was managing international complexity without creating another heavily customised platform.
Sjoerd Zwartepoorte, Commercial Lifecycle and Cutting Edge Specialist, Vermeer EMEA
A central commerce layer on top of multiple Vermeer systems
Products within Borestore.eu are managed centrally through Heart.work ONE.
Whenever a new part is added, information from multiple Vermeer systems is automatically combined and enriched. Pricing, inventory, translations and currency conversions are processed immediately.
As a result, Vermeer EMEA does not need to manage product information separately for each market, dealer or language.
New products become available internationally from day one.
Real-time inventory logic across multiple locations
One of the most important components of the implementation is the inventory logic.
Customers first see availability from their own dealer. If stock is unavailable, the platform automatically checks:
Inventory in the central European warehouse
Inventory in the United States
This complete workflow is handled through the Heart.work rules engine.
The result is a real-time international inventory structure without custom-built software or manual exception handling.
Configurable business rules instead of custom development
Many international commerce scenarios that would traditionally require custom development are handled through configurable business rules.
These rules govern areas such as:
Changes can be implemented quickly without separate development projects.
For Vermeer EMEA, this means new requirements can be introduced significantly faster without creating dependency on lengthy development cycles.
International product enrichment without duplicate data
Vermeer maintains a global catalogue of more than 200,000 products. Borestore.eu uses a selected range of parts and accessories from that catalogue.
Whenever a part is added to Heart.work ONE, relevant information is automatically retrieved from multiple Vermeer systems.
This includes:
Sjoerd Zwartepoorte
This creates a single international commerce environment without duplicate product administration.
A commerce engine for international dealer operations
For Vermeer EMEA, Borestore.eu is more than a webshop.
The platform simultaneously supports:
Heart.work therefore functions as a configurable commerce engine that sits on top of existing operational systems.
A scalable foundation for future digitalisation
Since early 2024, Borestore.eu has been running on Heart.work Commerce.
New products go live immediately. New dealers can be added easily. New business rules can be introduced without major redevelopment.
As a result, international growth remains manageable while technical complexity stays under control.
What appears to be a simple international ordering platform is, in reality, a real-time commerce infrastructure that coordinates multiple systems, dealers and inventory locations through a single central commerce layer.
Ready to explore the possibilities?
Discover how Heart.work fits your business -schedule a demo today.
