Digitalisation without long running IT projects
Many wholesalers recognise the need to offer digital ordering to their customers. At the same time, they want to avoid turning digitalisation into a long running IT project that disrupts daily operations or requires extensive internal resources.
Heart.work supports digitalisation without long running IT projects by building on the systems and processes that wholesalers already rely on. Instead of replacing existing infrastructure, the platform adds a structured digital ordering layer on top of the ERP and operational workflows.
This approach allows organisations to introduce digital commerce in a controlled and predictable way.
Building on existing ERP processes
For most wholesalers, the ERP system already contains the operational foundation of the business. Products, customers, prices and order processing are managed there.
Heart.work connects directly to this foundation and uses it as the basis for digital ordering. The platform makes ERP data accessible to customers through the B2B webshop for wholesalers and the B2B mobile ordering app for wholesalers, while orders submitted online are delivered back into the ERP.
Because the ERP remains the central system, digitalisation does not require a redesign of existing operational processes.
Starting with a working foundation
Many ecommerce projects begin with long design and development phases. Heart.work takes a different approach by providing a working commerce platform that is configured to match the situation of the wholesaler.
During implementation, the platform is aligned with the organisation’s assortment, customer agreements and operational processes. This allows wholesalers to introduce digital ordering without starting from scratch or managing a complex development trajectory.
As a result, the organisation can move quickly from project phase to practical use.
Introducing digital ordering step by step
Digitalisation does not have to happen all at once. Many wholesalers begin by enabling a portion of their customers to order online while traditional ordering channels remain available.
Over time, more customers adopt the digital ordering environment as they become familiar with the platform. This gradual adoption reduces organisational pressure and allows teams to adapt naturally to the new way of working.
The operational benefits of this digital order flow are described further in automated order entry for B2B customers.
Keeping the organisation focused on operations
By avoiding complex custom development and large transformation projects, the organisation can remain focused on its core activities. Employees continue to work with familiar systems and processes, while customers gain access to modern ordering capabilities.
Technical complexity remains largely outside the organisation through the platform’s managed approach, which is explained in continuous development and managed service.
A practical path towards digital commerce
Digitalisation becomes sustainable when it fits the structure of the organisation rather than forcing the organisation to adapt to new technology.
By combining ERP integration, ready to use ordering channels and controlled implementation, the platform allows wholesalers to introduce digital commerce in a way that remains manageable for both the organisation and its customers.
For wholesalers that want to modernise their ordering processes without committing to long running IT programmes, this approach offers a practical and reliable path forward.
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