Borestore.eu as a digital platform for dealers and end customers
For Vermeer EMEA, online ordering is about far more than ecommerce. Dealers and end customers expect real-time access to parts, accurate availability information and an ordering experience that fits seamlessly into their day-to-day operations.
Through Borestore.eu, Vermeer EMEA supports dealers across multiple European countries in selling parts and accessories for Vermeer equipment. What appears to be a straightforward ordering platform is supported by a complex international network behind the scenes.
Every customer is linked to a specific dealer. Inventory may come from multiple locations, and customers expect to see information in their own language and preferred currency.
As Borestore.eu continued to grow, the existing ecommerce platform no longer provided the flexibility required to support these increasingly complex processes.
Greater flexibility without rebuilding from scratch
Vermeer EMEA was not looking to launch another large ecommerce project. The goal was to find a platform that would support further digitalisation without creating a new dependency on expensive custom development.
Sjoerd Zwartepoorte, Commercial Lifecycle and Cutting Edge Specialist, Vermeer EMEA
Since early 2024, Borestore.eu has been running on Heart.work Commerce.
The decision was not driven solely by the webshop itself, but by the ability to manage complex dealer and inventory scenarios within a single commerce platform.
International commerce without additional manual work
Within Borestore.eu, products are managed centrally through Heart.work ONE. As soon as a new part is added, it is automatically enriched with information from multiple Vermeer systems.
New products become immediately available:
in more than 30 languages;
with up-to-date pricing;
in 10 different currencies;
with real-time inventory visibility.
For Vermeer EMEA, this means new parts can be made available internationally without additional administration or manual processing.
Sjoerd Zwartepoorte
Intelligent dealer and inventory logic within one platform
One of the key requirements for Borestore.eu is its international inventory logic.
Customers primarily see stock availability from their own dealer. If a product is not available locally, the platform automatically checks inventory in the central European warehouse. If stock is unavailable there as well, availability from the United States is displayed.
This gives both dealers and end customers real-time insight into product availability without requiring manual checks or separate workflows.
Supporting dealers through a single commerce environment
The impact of the platform goes beyond ecommerce alone. It also improves operational efficiency throughout the dealer network.
Pricing updates from Vermeer systems are reflected automatically. Exchange rates can be managed centrally. Feedback from dealers regarding translations can be implemented immediately.
Many customers also use Borestore.eu as a reference tool to identify compatible parts for specific machines, making the platform valuable not only for ordering, but also for service and support activities.
International growth without increasing complexity
For Vermeer EMEA, digitalisation is not about adding more systems. It is about making international commerce easier to manage as the business grows.
Today, Heart.work provides a central commerce environment where:
What started as a search for greater flexibility has evolved into a scalable international B2B ordering platform that aligns with the operational reality of Vermeer EMEA.
Ready to explore the possibilities?
Discover how Heart.work fits your business -schedule a demo today.
