Exact Synergy integration with heart.work

Exact Synergy integration
Heart.work integrates with Exact Synergy as part of the broader Exact ecosystem. In many wholesale environments, Synergy is used alongside Exact Globe Plus to manage CRM, workflows, document flows and internal process control. Heart.work connects to this existing structure so that online ordering becomes part of the wider organisational workflow instead of a separate channel.
The integration is designed to support the way the organisation already works. Heart.work does not replace Synergy logic, but aligns with it.
Connecting ecommerce to CRM and workflows
Exact Synergy is often used to manage:
Heart.work can connect to relevant Synergy data where this supports digital sales. For example, customer information maintained in Synergy can be aligned with webshop access, or workflow statuses can influence what is visible or available online.
Supporting structured sales processes
In some wholesale environments, ordering is part of a broader sales or approval flow. For example:
By integrating with Exact Synergy, ecommerce can be embedded within these existing processes. Online ordering follows the same organisational logic as offline processes, which reduces friction and avoids parallel workstreams.
Aligning roles and responsibilities
Synergy is frequently used to structure responsibilities across departments. When connected to Heart.work, this structure can support clear alignment between sales, operations and administration. The webshop and mobile ordering app reflect the organisational setup instead of bypassing it.
Which Synergy data is exchanged is determined per wholesaler. The integration is configured based on the role Synergy plays within the organisation and how ecommerce should support, rather than disrupt, internal workflows.
Embedded digital ordering within the Exact landscape
In environments where Globe Plus and Synergy are both active, Heart.work acts as the digital commerce layer on top of the Exact foundation. Globe Plus remains the ERP backbone, Synergy supports process and CRM, and Heart.work connects digital ordering to both in a controlled and predictable way.
This ensures that ecommerce strengthens the existing Exact landscape instead of introducing fragmentation.
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