From ecommerce platform to commerce engine
For Luijten-VVZ, ecommerce has evolved into much more than online ordering. Alongside its webshop and mobile ordering app, the company increasingly uses Heart.work as a commerce engine that supports additional processes, workflows and custom-built applications.
The trigger was a practical one. Within an assortment of approximately 25,000 products, a significant number of items lacked consistent product information or suitable images.
This created challenges within the webshop. Customers could not always easily recognise products or verify that they had selected the correct item.
Building internal applications with the Heart.work API
To improve and automate this process, Luijten-VVZ actively uses the Heart.work Commerce API.
The goal was not to replace existing systems, but to innovate faster without becoming dependent on external software vendors or lengthy development projects.
Jason Casas Diaz
The API gives direct access to product data, workflows and commerce logic, allowing Luijten-VVZ to build solutions that fit its own operational reality.
Creating a smart workflow for missing product images
One of the applications developed by Luijten-VVZ focuses on products that do not have images available from external data providers.
Using the API, products without images are automatically identified. Based on ERP data and warehouse locations, the application generates an efficient route for warehouse staff.
Employees immediately see:
As a result, product enrichment becomes part of a practical operational workflow rather than a separate ecommerce task.
Product enrichment without ecommerce expertise
A key requirement was simplicity.
The process needed to be usable by any employee, regardless of their knowledge of ecommerce systems or product management.
Because routing, identification and workflow management are automated, employees can focus on taking photos while the platform handles the rest of the process behind the scenes.
From warehouse photo to professional product presentation
Once a photo is taken, an automated AI-driven enrichment process begins.
Images are automatically:
Additional commercial product content is then generated and published through the Heart.work API.
Once enrichment is completed, the updated information becomes immediately available within both the webshop and the mobile ordering app.
Jason Casas Diaz
Greater control over product data
Previously, missing product images often had to be requested from suppliers or searched for manually.
Today, Luijten-VVZ has a structured process that allows product information to be enriched internally and continuously.
This delivers several benefits:
A commerce engine that supports continuous innovation
For Luijten-VVZ, this approach demonstrates that digital innovation does not have to result in large custom development projects or entirely new systems.
With Exact Globe+ as the operational backbone and Heart.work as the commerce engine, the organisation can continuously optimise processes while building on its existing foundation.
Jan Willem de Geus, System and Network Administrator
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