Switching to
Heart.work

Moving away from expensive custom B2B ecommerce development

Many wholesalers start their ecommerce journey with custom development. What begins as a webshop or ordering portal often grows into a complex combination of extensions, integrations and exceptions. Over time, further development becomes more expensive, changes take longer to implement and dependency on external parties increases.


At that point, the question arises whether continuing to optimise the existing solution still makes sense, or whether switching to a different B2B ecommerce platform is the more sustainable choice.

Switching without starting a new IT project

Switching to Heart.work does not mean starting from scratch. There is no long design phase, no rebuilding of processes and no heavy data migration upfront. Heart.work provides a ready to use B2B webshop and mobile ordering app that are configured based on how the wholesaler already operates today.


The ERP remains the foundation for products, customers, prices and orders. The digital environment connects directly to these existing processes, ensuring that ecommerce becomes an integrated part of daily operations rather than a separate channel.

From custom development to control and predictability

Instead of custom development, configuration is central. Functionality that is generic for wholesalers is available as standard. Where specific setup is required, this is handled within the platform without separate development projects.


This results in a manageable ecommerce environment where changes are predictable and further development does not turn into a recurring IT effort.

Phased transition with operational continuity

Switching to Heart.work can be done in phases. Many wholesalers start with a solid base for online ordering and then gradually refine and extend functionality. Customers can continue ordering while the organisation transitions in a controlled manner to a future proof platform.


Daily operations remain leading throughout the transition, both during and after the switch.

Managed service as a stable foundation

Heart.work is delivered as a managed service. Maintenance, updates, security and ongoing development are included. This prevents technical backlog and ensures that the B2B webshop remains stable, even as assortment, customers or processes evolve.

When switching makes sense:

Switching to Heart.work is particularly relevant for wholesalers:

who are constrained by custom development or a growing set of extensions;

who are constrained by custom development or a growing set of extensions;

who want control over their B2B webshop without heavy IT dependency;

who want control over their B2B webshop without heavy IT dependency;

who want to evolve faster without rebuilding their platform each time;

who want to evolve faster without rebuilding their platform each time;

who want ecommerce to align closely with ERP and existing processes;

who want ecommerce to align closely with ERP and existing processes;

who are looking for a future ready B2B ecommerce solution.

who are looking for a future ready B2B ecommerce solution.

Ready when you are

Let us show you the platform — you’re closer to launching than you think.

Albert Plesmanweg 1-i,

4462 GC Goes


info@heartwork.nl