About Luijten-VVZ
Luijten-VVZ is a leading paint and coatings wholesaler with ten locations across the southwest of the Netherlands. The company supplies a broad range of paint and non-paint products to professional customers, including painting contractors, property maintenance companies, retail organisations, industrial businesses and automotive repair specialists.
Antoine Baarends, Managing Director, Luijten-VVZ
The challenge
Digitalisation has been an important part of Luijten-VVZ’s strategy for many years. What started as an additional service for customers gradually evolved into a critical part of daily operations.
Orders were traditionally placed through branch counters, phone calls and email. As customer expectations changed, the company wanted to make ordering easier while reducing manual work and maintaining full alignment with existing business processes.
The key objectives were clear:
Exact Globe+ as the operational foundation
At Luijten-VVZ, Exact Globe+ serves as the central system for products, customers, pricing, inventory and order processing.
Heart.work connects directly to that foundation. Product information, customer-specific pricing and stock availability are made available in real time through both the webshop and the mobile ordering app.
Orders placed online are written directly back into Exact Globe+, ensuring that ecommerce remains fully integrated with existing logistics and administrative workflows.
A digital ordering environment built around daily operations
Today, Luijten-VVZ operates a single digital commerce environment where the webshop, mobile ordering app and ERP integration work together seamlessly.
Customers can:
At the same time, internal teams benefit from streamlined processes because every order automatically follows established workflows within Exact Globe+.
From custom development to a manageable commerce platform
Rather than embarking on another lengthy custom development project, Luijten-VVZ chose a platform approach built on an existing commerce foundation.
This allowed the company to expand its ecommerce capabilities in a controlled and predictable way without redesigning operational processes.
The organisation also uses the Heart.work API to develop additional applications that support product enrichment and internal workflows.
Continuous improvement built on a stable foundation
For Luijten-VVZ, digitalisation is not about isolated innovations. It is about continuously improving everyday processes.
Antoine Baarends, Managing Director, Luijten-VVZ
With Exact Globe+ as the operational backbone and Heart.work as the commerce platform, Luijten-VVZ continues to expand its digital capabilities step by step while keeping existing processes intact.
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