Serving different customer types with a single platform

Wholesalers typically serve multiple types of customers. Tradespeople, buyers and larger organisations all order in their own way and operate under different commercial agreements. The e-commerce environment must feel logical and familiar for all of them, without resulting in separate environments or additional management overhead.

Prices and assortment based on customer profile

Heart.work Commerce brings these differences together within a single platform, with commercial agreements remaining the leading factor. Customers only see the assortment, prices and information that apply to them. Whether these agreements are fully defined in the ERP or partly managed within Heart.work, the experience remains consistent and clear.

A flexible e-commerce environment

The digital environment automatically adapts per customer and per user, without requiring separate setups for each customer type. Differences in visibility, pricing agreements and available products are applied within one central environment. This keeps management simple and provides clarity for customers.

This approach fits wholesalers who serve multiple customer types but want to keep their digital landscape straightforward and manageable. Agreements remain agreements, regardless of how or by whom an order is placed.