Maintaining control over a large and diverse assortment

Many wholesalers work with broad and complex product ranges. Multiple brands, large numbers of SKUs and small differences in specifications make the assortment valuable, but also difficult to present digitally in a clear and consistent way. This is especially true when product data comes from multiple sources and is not fully standardised.

A digitally manageable assortment

Heart.work Commerce makes it possible to keep a large assortment digitally manageable while the ERP retains its role as the central source of truth. Product information from the ERP forms the foundation and is enriched, supplemented and structured where needed for online use. This results in a coherent product model suitable for both webshop and mobile ordering, without disrupting existing product structures or agreements

Enriched data without duplication or additional maintenance

Product data is consolidated from multiple sources, such as the ERP, external data providers and optional PIM systems. The assortment therefore becomes not only visible, but usable. Products are logically grouped, easier to find and presented consistently, even when brands differ significantly from one another. Enriched data can also be reused elsewhere in the organisation, without additional registration or duplicate maintenance.

This approach makes it possible to offer a large assortment online without first having to fully standardise or restructure it. The digital environment aligns with how the wholesaler already works, while the product dataset is strengthened and enriched step by step.